Privacy Policy

Last Updated: October 26, 2023

Welcome to Fly Fish Food Shop. We are passionate about fly fishing and committed to protecting the privacy and security of our global community of anglers. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website fishingtacklesale.com, purchase our hand-tied flies, premium materials, or gear, and interact with our services.

By using our Site, you consent to the data practices described in this policy. We encourage you to read it carefully to understand our views and practices regarding your personal data.

1. Information We Collect

To provide you with a seamless and secure shopping experience, from browsing our Articulated Streamers to checking out with your new Renzetti Vise, we collect information that you provide directly to us and information about your use of our Site.

Information You Provide to Us:

• Personal & Order Details: When you create an account, place an order, or contact our streamside support team, we collect information such as your name, shipping address (e.g., 925 Carriage Court, San Diego, US 92111), email address (e.g., [email protected]), phone number, and payment details (processed securely by our payment partners).
• Preferences & Content: Information about your fishing interests (e.g., if you frequently buy Carp Flies or Chironomids), product reviews, and any communications you send to us.

Information Collected Automatically:

• Device & Usage Data: We collect information about your device and how you interact with our Site, such as your IP address, browser type, pages visited (like our Brandon Favorites collection), and the time spent on those pages.
• Cookies & Tracking Technologies: We use cookies and similar technologies to enhance your experience, analyze site traffic, and personalize content. For more details, see the “Cookies and Tracking Technologies” section below.

2. How We Use Your Information

We use your information to operate, provide, and improve our services for the global angler. This includes:

• Processing Your Orders: To fulfill your purchases of flies, Boots & Cleats, or Books & Videos, process payments, and arrange for shipping globally (excluding Asia and some remote locations).
• Customer Service & Communication: To respond to your inquiries, provide support, and send you administrative information (e.g., order confirmations, security alerts).
• Personalization: To tailor your experience by showing you products and offers that align with your interests, such as new Attractors or items from Clearance Flies.
• Site Improvement & Security: To analyze how our Site is used, troubleshoot problems, protect against fraud, and keep our services safe and secure.
• Marketing (with your consent): To send you information about new products, promotions, and fishing tips we think you might enjoy. You can opt-out at any time.

3. Sharing and Disclosure of Information

We value your trust and do not sell your personal information to third parties. We only share your data in the following limited circumstances:

• Service Providers: We share information with trusted third-party vendors who perform services on our behalf, such as payment processing (Visa, MasterCard, JCB, PayPal), shipping and delivery, email delivery, and data analysis. These partners are contractually obligated to handle your data securely and only for the purposes we specify.
• Legal Requirements: We may disclose information if required to do so by law or in the good faith belief that such action is necessary to comply with legal obligations, protect our rights, or ensure the safety of our customers or the public.
• Business Transfers: In the event Fly Fish Food Shop is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction.

4. Data Storage and Security

We are based in the United States, but we serve a global community. Your information may be stored and processed in any country where we or our service providers operate, including locations outside your country of residence. We implement a variety of industry-standard security measures to protect your personal data from unauthorized access, use, or disclosure.

All transactions on our site are protected by SSL encryption technology, ensuring that your payment details are handled securely. While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or electronic storage is 100% secure.

5. Your Rights and Choices

You have certain rights regarding the personal information we hold about you. These may include, depending on your location:

• Access and Update: You can access and update your personal information by logging into your account on our website.
• Deletion: You can request that we delete your personal data, subject to certain legal exceptions.
• Marketing Communications: You can opt-out of receiving marketing emails from us by using the unsubscribe link provided in every email.
• Cookies: You can control cookies through your browser settings. See below for more details.

To exercise any of these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to remember your preferences, understand how our site is used (e.g., which Articulated Streamers are most popular), and to provide a personalized shopping experience.

You can control cookies through your web browser settings. Most browsers allow you to block or delete cookies. Please note that if you choose to disable cookies, some features of our Site may not function properly.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the “Last Updated” date. We encourage you to review this policy periodically.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please cast us a line. Our streamside support team is here to help.

Tight lines and secure shopping!
The Fly Fish Food Shop Team